These days, applying for a job is a daunting task of, "How can I stand out?" When Gary Vaynerchuk, CEO and founder of VaynerMedia, posted a vlog on his YouTube channel announcing their need for content creators, one application, in particular, stood out. Graphic designer, Dawayne Kirkland responded in the form of a video resume rap. Once he and a friend posted this video on Reddit, the views skyrocketed. Sure enough, Gary took notice and brought Dawayne in for an interview.