With Mother's Day right around the corner, American Greetings and Love What Matters has released the first video of their latest campaign, Give Meaning. For those who have lost their mothers, this is not an easy holiday but "Tattoo" demonstrates how sweet it can be to acknowledge it. A young woman walks into a tattoo shop with an older, handwritten card from her mother. "Keep Shining" is inked onto her wrist, an identical match to her mom's words.
We'd love to see any tattoos you have in honor of your loved ones. Throw a picture in the comments or on our Facebook page!