Integrity 1st Mortgage has kissed boring commercial breaks goodbye. Complete with sick beats, rap lyrics, and eye candy, this hilarious commercial takes everything you'd see in the hottest music videos and remixes it with the most unsexy topic ever—reverse mortgages! Featuring the one-and-only elderly gangsta poet John Dennehy, Sr., "Rainy Day Fund" is a memorable take on an exhausted topic that might just get us calling for home loans. John joined RTM hosts for a chat and called his rapping skills "Prime" and certainly not subprime.
This wasn't even Integrity 1st' earliest excursion into film/music! Just the day before "Rainy Day Fund" dropped, their awesome ad team released a dramatic trailer for a fictional reverse-mortgage-themed movie.