France Combats Food Waste by Promoting the Sale of 'Ugly' Fruits & Veggies 2:30
France based supermarket chain Intermarché recently launched a successful campaign to counter the extreme waste that is all too prevalent in the food industry. So called "ugly" fruits and vegetables are typically thrown out for not meeting the normal standards, so Intermarché decided it was time to give these unsightly foods a chance by showing people looks aren't everything. An apple by any other shape can taste as sweet!