Wow. And you thought the Nationwide commercial was the saddest to play during Super Bowl XLIX. Well, folks in St. Louis got even more darkness. In just the St. Louis area, this heroin PSA paid for by the National Council on Alcoholism & Drug Abuse ran and likely depressed all who saw it. "We acknowledge that this spot may upset some people, especially those who have suffered the loss of a loved one, and we apologize for any further grief seeing this video may cause," the NCADA wrote. "Hearing and seeing the grief of people who have lost someone to this devastating problem is what drives us in the work we do, without a real sea change, our young people will continue to die."