Pizza Hut Turned its Pizza Boxes into Movie Projectors 1:16
Ogilvy & Mather HK - Blockbuster Pizza Box from Work that works on Vimeo.
Some things were just made to go together. Pizza and movies are one of them, which is why Pizza Hut created boxes and a lens cap that allows customers to create a projector. Pretty simple, and pretty inventive. Now if only they can find a way to include wine into this mix . . .