1:50

They say to really understand someone, you need to a walk a mile in their shoes. Dutch luxury lingerie company PrimaDonna put their own spin on this principle when they created International E-Cup Day. Now, one day every year, every male employee from stockperson to CEO straps an E-Cup on their chest to understand the daily discomfort PrimaDonna's main demographic-—women—live with daily.

Let's just say the many "Aha!" moments are pretty darn enlightening and entertaining.

You May Also Like

Hitchhiking Duo Changes Stereotypes About Visting Iran

Hitchhiking Duo Changes Stereotypes About Visting Iran

When Kim and her friend Lena decided to hitchhike around the world from their home in the Netherlands, they knew their travels would lead them through Iran. This country is at times a loud critic of the U.S., so it's fair to say most Americans would never plan a visit, especially if they were women. Stereotypes and fears aside, this European duo plunged ahead into a colorful, friendly, and completely shocking (in a good way) road trip through Iran. You can't miss Kim's fascinating Skype interview with RightThisMinute hosts! View Now
Could You Live 'Freegan' For A Week?

Could You Live 'Freegan' For A Week?

Please enable JavaScript to watch this video. Anyone on a budget knows how fast dollars disappear, but can you imagine a lifestyle that doesn't require money? It's not called homelessness but "Freeganism!" Watch Lucie Fink from Refinery29 give this bold sustainable lifestyle a try and explore free food, entertainment and lifestyle options in NYC for a week. Being "freegan" is much harder than it looks! View Now
Adventurous Vlogger Has Slept Under The Stars For Two Years

Adventurous Vlogger Has Slept Under The Stars For Two Years

Stef Roberts is a nomad in not only the digital but literal sense... and he's started a YouTube vlog to give us a tantalizing glimpse of his day-to-day life in the forest! When the young Brit and Ray Mears superfan lost his longtime home in the UK, Stef had a strange thought—what if he just slept outside? Two years, a 2,000-mile roadtrip across Europe and a private animation business later, he's still living under the stars while balancing filmmaking or fundraising for the homeless. Although Stef's path is a hard one to follow, his risk turned out to be the opportunity of a lifetime! View Now
Just When You Thought Bikes Were Only For Riding...

Just When You Thought Bikes Were Only For Riding...

If you love bikes and you love yoga, it'd almost be a crime to separate the two! But we can guarantee that combining the two turns out better than you ever imagined thanks to the raw physical power, control and impressive production values the YoGoGirls Michelle Thomas and Debby Siegel bring to this epic bicycle/yoga fitness mashup. View Now

Animals

Wildlife Puts On Adorable Show

Wildlife Puts On Adorable Show

Up in Saskatchewan, Canada, Brandon White captured some incredible footage of wildlife being downright adorable at sunset. From beavers and river otters to stunning birds — everyone's showing up to the party. Lucky us! View Now
Dog Jumps Out The Window & Dogs Meets Spider

Dog Jumps Out The Window & Dogs Meets Spider

This hilarious dog is literally so nervous trying to run through this house! He didn’t recognize his owner and went into instant panic mode and leapt out a window in the back of the house just to get away from who he thought was a total stranger. Next, to another few dogs whose owners are curious what their reactions will be to a big remote-control-spider. They seem a little cautious at first and ultimately they just play around in a mindset of confusion and playfulness! View Now

Recipes

Cook Old-School Italian Meals With Nonna

Cook Old-School Italian Meals With Nonna

I'm sure most of us can remember great times of helping your grandmother cook or maybe skipping the helping part and just eating her amazing food. Nonna Elda is an 81-year-old great-grandma who loves to share her recipes. Her granddaughter Alessandra films and runs her accounts, and she's super popular on TikTok! View Now

Celebrity

Gayle Bass And Christian Vera Visit The Cheech Center

Gayle Bass And Christian Vera Visit The Cheech Center

If you thought Richard Anthony "Cheech" Marin — yes, the Cheech — was just an actor, comedian, musician and activist, then think again! Cheech has passionately collected Chicano art for years, and became the owner of the largest privately owned collection of Chicano art in the world. View Now
Tia Mowry Sings The Songs That Mean Something To Her

Tia Mowry Sings The Songs That Mean Something To Her

Fans probably know Tia Mowry best from her iconic sitcom “Sister, Sister,” where she starred with her twin Tamara. However, fans might not know that Tia is big into music. InStyle asked the star to sing some of the songs that had the biggest impact on her life. From Tupac Shakur to Celine Dion, her musical taste really runs the gamut. View Now
Fans Sing ‘You've Lost That Lovin' Feeling’ To Tom Cruise

Fans Sing ‘You've Lost That Lovin' Feeling’ To Tom Cruise

Usually, it’s Tom Cruise who is surprising people with his big movies and even bigger stunts. This time, however, while he was filming Mission Impossible 8 in South Africa, it was Mr. Cruise’s time to be surprised by his fans. A large group of fans serenaded the megastar with “You’ve Lost That Lovin’ Feeling” by the Righteous Brothers, just like that iconic bar scene from the original "Top Gun." View Now

Love is in the Air

You’re Kidding…Right?

You’re Kidding…Right?

Leave it to your closest friends and family to prank you even on one of the most important days of your life…your wedding day. When Dontae turns to his brother and best man Shadon for the ring, he gets nervous when Shadon is fidgeting like he forgot the most important thing he needed to remember. When he pulls out a ring pop, everyone is cracking up besides the groom himself. But don’t worry…he didn’t actually forget the real ring! via ViralHog View Now

RTM Hall of Fame

Chicken Sandwich With A Side Of Independence

Chicken Sandwich With A Side Of Independence

An advocate mom, a patient employee and a hungry teen are the recipe for a heartwarming trip through the Chick-fil-A drive-thru. The 17-year-old Ste'ce is sitting in the backseat. He has autism and is nonverbal. His mom Shayla knows her job is to help instill indepence in her son and here she does just that by reminding Ste'ce to ask for what he needs. In this moment all that's required is a picture menu and the few extra moments it takes to teach inclusiveness. Ste'ce's smile speaks volumes! View Now
Notice Anything Unusual About This Guy's Tongue?

Notice Anything Unusual About This Guy's Tongue?

Kobe Freeman was enjoying a hamburger when he felt a sharp pain in his mouth. Somehow, a bee had gotten onto Kobe's burger and it stung his tongue while he was eating! His tongue swelled up to massive proportions, so he took to social media to find a remedy that worked. You can keep up with Kobe Freeman on Instagram and TikTok. View Now
Home Invasion Captured Live On Zoom!

Home Invasion Captured Live On Zoom!

What started as just a normal Zoom classroom meeting turned into a call for action to help a fellow student. A woman in Ecuador was robbed while she was taking part in the virtual classroom, her laptop capturing the whole thing. Other students and the professor sprang into action, contacting the police right away. Fortunately, nobody was harmed and the suspects were arrested soon after the incident. The cellphones they stole led the police right to their location. View Now