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Who's got time for baby gear that's more "hiking backpack" than "cuddle"? Launched in 2013, Lalabu made the fantastic guarantee of "simple babywearing" (impossible, right?). The "Soothe" Shirt backed up that promise and more with its seamlessly integrated, stylish baby pouch that literally puts your young one mere centimeters away from your warmth and calming heartbeat.

The brand got it's first celebrity ambassador when Nicole Michele Johnson, the fiance of Team USA swimming legend Michael Phelps, began proudly wearing the "Soothe" and showered Lalabu with praise. Since then, Lalabu's had a huge surge in popularity and has revealed their first design for men... that you can pre-order now!

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