A genius prank ended with a TikToker getting his own influencer meal and the chance to donate $20,000 to No Kid Hungry. Kyle Scheele is an inspirational speaker, author and man with great ideas. When he learned that the employees of his local Kum & Go convenience store didn't know where their cardboard cutouts came from, he seized the opportunity to do something crazy. He created a life-sized cardboard cutout of himself advertising the nonexistent "Kyle Scheele Meal" and snuck it into the store. His video quickly gained millions of views and his followers rushed to the store to take pictures with the sign and begged Kum & Go on social media to make a real Kyle Scheele Meal.
Well, both Kum & Go and Red Bull collaborated with Kyle and it's official! The Kyle Scheele Mealie, a 12 ounce Red Bull and a pizza sandwich, is available now at Kum & Go. And between now and Thanksgiving, Kum & Go will donate $2 of every meal sold up to $10,000 to the charity No Kid Hungry. RedBull has agreed to match that donation — that's a potential $20,000 to charity! To tell us even more about the insane story, Kyle Scheele joined the RTM hosts via Zoom.