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We've heard the old phrase "beauty is in the eye of the beholder," but maybe that should be "beauty is in the mind of the beholder" instead. "Dove® on YouTube is about promoting positive self-esteem and helping women feel good about their unique inner and outer beauty." That's what the "About" section states on Dove's YouTube channel, and that's what their "Real Beauty" ad campaigns aim to reflect, but their latest ad has stirred up some controversy. The ad features women who experienced an interesting placebo effect after wearing "Dove: Patches" for two weeks, being told that they contained a compound that would make them feel more beautiful. People are pointing out the irony, however, of a company using the idea of "real beauty" to sell their beauty products.
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Peace signs have been popping up in some iconic places in the UK. No, it's not for the next Beatles album, it's a new promotional campaign for Lynx Peace, a line of hygiene products. It's all about making love not war. If you're going to compete with AXE you have to do it in a big way!
Chase Friedman had an ambitious prom date in mind for his big high school dance. That's why he spared no expense when it came to producing the ultimate invite for his potential lady, model Emily Ratajkowski. While Friedman went to the trouble of creating an awesome video proposal, he did not research Ratajkowski well enough to know that the prom is the same day as her 23rd birthday. Either way, we're pretty sure more ladies around his high school will appreciate his showmanship and humor. Watch RTM react to this ambitious kid right here!
Whoa! Soaked in Bleach comes out blasting with evidence suggesting Courtney Love may have had a lot more to do with Nirvana frontman Kurt Cobain's death than we were led to believe. All the public knows is that Cobain committed suicide with a shotgun. Case closed. But is it? This provocative film brings to light a lot of questions surrounding the investigation into the rocker's death and not-so-subtly suggests Cobain may not have killed himself at all.
We've all seen the State Farm commercials that feature people in trouble and their agents appearing out of nowhere to help them. Well, Owen Weber decided to look at the downsides of the popular ads, as a pair of guys summoned their agent while he was on vacation and in the bathroom. We're not sure how many people would be looking to work for State Farm if this was the outcome. Then again, it would make travel much less congested for airlines. Click here to see the whole video.
This commercial is all about "paying it forward." While this man won't get recognition or money in return for his good deeds, he does get to witness the happiness of others. There are some things money can't buy, but this man finds those honors by helping others. This is part of a great ad campaign by Thai Life Insurance and its message is going viral.
"Like a good neighbor..." I just made that song get stuck in your head all day, didn't I? Well, what if State Farm's catchy tune really did teleport an agent to you at a moment's notice? Anytime. Anywhere. No matter what they were doing before, and no matter how far they would have to travel to get back. State Farm may need to rethink their marketing campaign. Click here for the RTM take on this video.
You never forget your first time, even if you're a 78-year-old grandmother. This fearless granny took a while to have her first trip on a roller coaster, but she seemingly enjoyed the quick trek. Ria and her friend, An, are part of a marketing campaign for Vodafone. The roller coaster ride was a precursor to the pair's first plane ride. They had the time of their long lives!
A new commercial from Colorado's Department of Transportation makes light of the state's marijuana laws. The funny ad features a man installing a TV on his wall while he is seemingly "high" from smoking weed. The ad warns that while installing appliances is fine to do while puffing some sticky icky, driving is definitely not. It's an interesting and memorable take on the legalization of marijuana and its impact on drivers.
A couple that met on eHarmony decided to try out for a testimonial commercial for the website. The casting directors wanted a couple that was already married, so David decided to propose. It turns out that David had planned this all along and worked with a production company called Rad Red Creative to pull it off. His new fiancée, Natalie, never saw it coming!
Sometimes you just have to vent. These people have some serious complaints about Poland. Oddly enough, this concept is part of a marketing campaign to get tourists to come to Poland. We're not sure we get this strategy, but it does have us talking about the country.
Now these are the type of cat calls women wouldn't mind hearing all the time. Snickers Australia released an awesome video where you see a bunch of tough, rugged construction men yelling out to women walking across the street on the sidewalk. But these aren't your typical cat calls... these are clever, witty, and serious statements for women empowerment. Nice one.