1:47

Instead of the normal "truck commercial" recipe of burly men and horses, highways and farms, the Swedish industrial company Atlas Copco goes off-script in their memorable ad for the new Minetruck MT65. Our favorite part's where a giant boulder explosively destroys a robot band (we're not kidding) playing mood music exclusively composed by the innovative Christoffer Berg.

Since when did truck commercials get so entertaining?

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